Mention the word “kosher” to some people, and they conjure up all kinds of images and associations. Unfortunately, many of them just aren’t accurate. To dispel myths and reach out to a previously untapped non-Jewish market, we developed this clever campaign on behalf of Kosher Marketplace. The message? Kosher food isn’t “holier.” But it is cleaner. Purer. And just flat-out better. And after this campaign, so was Kosher Marketplace’s bottom line.