Sudsies Dry Cleaners

Sudsies Dry Cleaners prides themselves on servicing their customers and making them look great. But when it came to their own image, they were a little too stiff. So we loosened a few buttons, rolled up our sleeves and went to work. We branded their personality at every touchpoint through the customer’s purchase and repurchase cycle, which included an interactive website, blogs, brochures, business cards, print ads, door hangers, email marketing, social media, animations and complimentary t-shirts, to name a few. Because humor looks good on everything.


  • Organically grew local dry cleaning business into a multi-million dollar national brand
  • Differentiated company in category by focusing on customer experience
  • Developed a comprehensive and cohesive brand strategy, identity and messaging at every touchpoint of customer’s purchase and repurchase cycle
  • Created and successfully launched sister company, Rugsies Carpet & Drapery Cleaning
  • Increased revenue four consecutive years (30% at peak)