Norwegian Cruise Line

When this project first came across my desk, it was marked as a simple design job: “Place logo here.” Never one to turn down a challenge or overlook an opportunity, we decided to dig a little deeper and roll out a more welcoming luggage mat for Norwegian guests. Since a guest’s stateroom is one of the very first and major touchpoints, we didn’t want to miss an opportunity to connect right away. Because starting your vacation with a smile is just as important as ending it with one.